With the help of Goodby, Silverstein & Partners, Adobe released a hilarious advertisement, promoting their new product Adobe Marketing Cloud, with the tagline “Do you know what your marketing is doing? We can help.”
Adobe Marketing Cloud allows you to get from data to insights faster than ever, by giving you a complete set of analytics, social, advertising, and web experience management solutions as well as a real-time dashboard, so that you have everything you need to know about your marketing campaign.
This advertisement is targeted at the marketing and advertising sectors of businesses, however due to its humours composition I believe Adobe made a clever move for the brand, to target all current and potential Adobe customers. This ad not only successfully made the case that Adobe Marketing Cloud would help you in avoiding disastrous and cataclysmic misinterpretation in customer data, but also made themselves memorable and likeable to consumers by using humour. The only way I might have improved this ad was to make the brand more evident at the end.
A study done by Lyus, Rodgers and Simms (2011), explores the connection between sales and marketing integration and performance, specifically whether the integration between the two, in business-to-business (B2B) organisations, assists the development and implementation of successful strategies in response to market change.
It was found that organisations that have highly integrated Sales and Marketing departments can collect better quality market intelligence than those who do not.
The other conclusion made by Lyus, Rodgers and Simms (2011), was that organisations with highly integrated Sales and Marketing departments would be better at reacting to market patterns by composing and implementing effective strategic responses compared with those that do not.
Well this is where Adobe comes in to save the day! The cost depends on the subscription and how many of the six solutions (each with individual pricing) you subscribe to. Essentially it provides any business large or small, the same quality market intelligence by doing the hard stuff for you, digitally converting data to analytics faster than ever! – The rest is up to you.
Lyus, D., Rogers, B. and Simms, C. (2011). The role of sales and marketing integration in improving strategic responsiveness to market change. Journal of Database Marketing & Customer Strategy Management, 18(1), pp.39-49.